Writing Your Press Release

Press release writing is an art, get it right and the results can be amazing, get it wrong and it goes in the bin without a second glance! With many years experience, I know what the media are looking for and what makes a press release work. Once approved by you, the release will be good to go.

Press Release and Database

If you would like to send the release out yourself but don’t have the contacts, I can also prepare a press database specific to your target audience and provide an hour of support so you’ll have all the kit needed to get cracking.

Press Release, Database and Pitching

Talking to journalists can be a daunting prospect and also very time consuming. With this package, I’ll write your press release, prepare a database (or use one you already own) distribute to the list and sell it into your top tier outlets to secure coverage.

Press Contacts Database Creation

Getting your news in front of the right people is critical. Send it to the wrong inbox and they will hit delete without thinking twice. You need to make sure your story gets in front of the right person, first time. I can create a database of contacts suitable for your company and the target audience. The database will be sent to you in an Excel spreadsheet and over time, more sections can be added if required.

PR Consultancy on a Project Basis

Not everyone wants, needs, or can afford a retained PR service so I offer a flexible service you can dip in and out of.

The range of activities offered include:

  • Journalist calls & emails to build relationships and secure coverage
  • Press release writing, distribution and follow-up
  • Writing and placing features
  • Promotions, competitions and product placement
  • Social networking updates and e-PR
  • Ongoing client update calls/emails and monthly meetings